Jeju Global Education Consulting Opens the Door to the Thai Education Market: Global Talent Recruitment Strategy with Jeju Halla University

Introduction: Painting Jeju's Future in Thailand, the Heart of ASEAN

In this era of globalization, regional boundaries are blurring, and competition to attract talent is fiercer than ever. Amid this trend, Jeju Special Self-Governing Province is preparing to emerge as a “hub for international exchange in education and culture,” and at the heart of this effort, attracting international students and supporting their settlement has emerged as a key priority. In particular, Thailand—a key country in the ASEAN region where the Hallyu wave is strong—is an important strategic partner for securing top talent that can serve as a new growth engine for Jeju.

Accordingly, Jeju Global Education Consulting closely cooperated with Jeju Halla University's RISE (Regional Innovation System) project team to achieve concrete results in Thailand.. In this article, Thailand's prestigious university Bansomdejchaopraya Rajabhat University (BSRU)and University of the Thai Chamber of Commerce (UTCC)This highlights the process of supporting the signing of a Memorandum of Understanding (MOU) and successfully holding an admissions briefing session. It also presents the professional role and vision of Jeju Global Education Consulting in Jeju's advancement as a global talent hub.

Building Strategic Partnerships: Collaboration with Jeju Halla University's RISE Project Group

The success of this visit to Thailand stems from the strong cooperative relationship between Jeju Global Education Consulting and Jeju Halla University's RISE Project Group.. Jeju Halla University aims to attract outstanding international talent through the “STUDY IN JEJU” project and create a virtuous cycle in which these individuals settle stably in Jeju and contribute to the local community. Jeju Global Education Consulting serves as a key partner in realizing this vision, providing a “settlement-focused” integrated platform that supports the entire process—from recruiting international students to assisting with visas, academics, daily life, and employment.

The two organizations officially signed a Memorandum of Understanding in September ▲ Joint development of an international student recruitment and management system ▲ Support for international students' settlement and career development in Korea ▲ Development of joint educational programs An agreement was reached to cooperate on these efforts. This prior cooperation framework served as the foundation for maximizing the expertise and efficiency of local activities in Thailand, and demonstrated the potential for success of a synergy model that combined the university's educational infrastructure with the consultant's international network and practical experience.

Supporting the signing of MOUs with major prestigious universities for the expansion of the Thai local network

Jeju Global Education Consulting, in collaboration with the Jeju Halla University RISE Project Group, visited Bangkok, Thailand in late October 2025, establishing a foundation for practical exchange and cooperation with local prestigious universities. This visit holds significant meaning in that it built specific and actionable cooperation models through a differentiated approach tailored to the characteristics of each university.

Bansomdejchaopraya Rajabhat University (BSRU): Building a Hub for Educational and Cultural Exchange

On October 29th, a memorandum of understanding was signed with BSRU, a public comprehensive university with a long history and tradition, founded in 1896. BSRU, in particular, is a university with strengths in teacher training and educational program development, and showed a keen interest in Korean language education. Jeju Global Education Consulting supported smooth communication between the two universities and reached an agreement on the following key points:.

• Introduction of International Student Exchange and Dual Degree ProgramsProvide students with the opportunity to mutually recognize credits between the two schools.
• Joint program operationPromoting a short-term Korean language camp and cultural experience program utilizing the vacation period
• Cooperation to attract international students based in BangkokUtilize BSRU as a hub for attracting international students to the Bangkok region.

The entrance information session, held alongside the signing ceremony, was met with enthusiastic responses from approximately 60 students majoring in Korean Language at BSRU. Jeju Global Education Consulting provided detailed information on majors, scholarship programs, dormitory life, and post-graduation employment linkage programs at Jeju Halla University on-site, and addressed students' questions through personalized 1:1 admission consultations, inspiring their motivation for studying in Jeju.

University of the Thai Chamber of Commerce (UTCC): Strengthening a Practice-Oriented Support System for International Students

On October 30th, the following day, an agreement was signed with UTCC, a private university specializing in business and economics directly operated by the Thai Chamber of Commerce. UTCC is renowned for providing practical, hands-on education through industry-academia collaborations with global companies such as Apple and Amazon. Considering these characteristics, Jeju Global Education Consulting supported cooperation focused on establishing a practical support system that extends beyond simple studying abroad to encompass employment and settlement.

• Curriculum and practical training program exchangeDevelopment of a Joint Curriculum Leveraging the Strengths of Both Universities
• Priority selection and scholarship support for outstanding studentsIncentives for those with TOPIK Level 3 or higher
• Establishing a one-stop student support systemDevelop a consulting system that covers everything from visa issuance to living support.

Especially Jeju Halla University and UTCC, in the future Introduction of the “Jeju-style Regional Visa” system, operation of a Korean language bridge program, and regular joint study abroad information sessions They agreed to promote the program in stages. This demonstrates the strong commitment of both parties to establish a systematic support model that covers the entire process from admission to post-graduation settlement. About 50 students from the Korean Language Department also attended an information session held at UTCC, confirming their high interest in living in Jeju and employment support.

Beyond Attraction to Settlement: Building the “STUDY IN JEJU” Ecosystem

This collaboration with Thai universities is not a short-term activity solely aimed at filling next year's enrollment quota. It is a joint initiative by Jeju Global Education Consulting and Jeju Halla University. “STUDY IN JEJU” ProjectAs a core component of the initiative, it aims to build a sustainable ecosystem where international students can “study, work, and settle in Jeju.”.

"Taking this agreement as an opportunity, we will fully launch our strategy to attract international students to the ASEAN region, including Thailand. We plan to advance our Korean language and Korean culture education model, promote the establishment of Global Centers within Thailand, and develop a project where excellent ASEAN talents can learn, work, and settle in Jeju."
– Jeju Halla University RISE Project Group Official

Under this vision, Jeju Global Education Consulting provides customized guidance for each international student's goals “All-in-One Customized Service”;It provides comprehensive support. In addition to Korean language instruction and TOPIK preparation, the program assists with visa issues, resume coaching, job placement with local companies, and information on stable housing and daily life—covering every step international students need to successfully settle in Korea, particularly on Jeju Island. This reflects the core philosophy of Jeju Global Education Consulting, which aims to help international students grow not merely as “consumers of education,” but as “members of the local community” who will help shape Jeju’s future.

Recent statistics indicate that as of 2024, the number of Thai students studying in China is approximately 28,600, while the number of Thai students studying in Korea (based on student and training visas) is around 21,000, suggesting significant growth potential for the Korean study abroad market.APJ-CRI, 2025.06.23, . In such a situation, Jeju Global Education Consulting and Jeju Halla University's preemptive and systematic approach are expected to play a decisive role in attracting outstanding Thai talent to Jeju.

Conclusion: The Role of Jeju Global Education Consulting in Jeju's Leap Forward as a Global Education Hub

The MOU signing and information sessions held between Jeju Halla University and major Thai universities, supported by Jeju Global Education Consulting, were more than just simple international exchange events; they were strategic moves to secure Jeju's future growth engine. This is a successful case of cooperation created by combining the university's excellent educational resources with the consulting firm's local network and practical expertise.

Moving forward, Jeju Global Education Consulting will continue to strengthen its partnerships with institutions across the province, including Jeju Halla University, under the vision of “Education that Connects Lives Beyond Language.” It will diversify channels for attracting international students, enhance its one-stop support system covering everything from admission to settlement, and ultimately position Jeju as more than just the “Island of Tourism,” but as a leading center in Asia. "Global Talent Hub"will serve as a key bridge in establishing itself. We expect the new wind from Thailand to invigorate Jeju's future.